WordPress development services built around your outcome.
From custom WordPress development and web design to WooCommerce stores, on-page SEO, and Arabic RTL localization - here's every way I can help, backed by real results.
Seven core services.
one.
Designing and developing all kinds of websites - agencies, blogs, landing pages, portfolios, real estate, and LMS platforms - with fully responsive designs. Including converting PSD, XD, and Figma files into interactive WordPress websites.
- Custom theme development from Figma or scratch
- Gutenberg block development and Full Site Editing
- Plugin development and customization
- Multisite / multilingual configuration
- Clean, documented handoff - no black boxes
eCommerce solutions via WooCommerce with multiple payment gateways - PayPal, Stripe, Visa, and Mastercard - plus product, cart, and checkout pages built to convert. Proven by Smart Body Store's growth to 300,000+ SAR/month.
- Store setup and custom theme development
- Payment gateway integration (Stripe, PayPal, local)
- Custom checkout and cart flows
- Subscription and membership products
- Inventory and shipping configuration
Improving WordPress website performance - file and image compression, caching, and code cleanup for faster load times and better search rankings.
- Core Web Vitals audit and remediation
- Server-side caching (Redis, Memcached)
- Image optimization pipeline
- Critical CSS extraction and lazy loading
- Database cleanup and query optimization
Localizing and translating WordPress websites with full RTL support - professional bilingual Arabic/English websites for the Gulf and the wider Arab market.
- CRM integration (HubSpot, Salesforce, Pipedrive)
- Email automation (Mailchimp, ActiveCampaign, Klaviyo)
- Zapier & Make.com workflow design
- Custom REST API endpoints and webhooks
- Automated reporting and notifications
Improving WordPress website security, identifying and fixing bugs found in the code, and keeping core, plugins, and themes safely updated.
- 24/7 uptime monitoring with alerts
- Core, theme, and plugin updates
- Weekly security scans
- Monthly performance reports
- Priority support and direct access
On-page SEO optimization - clean heading structure, unique metadata, internal linking, and content structured for search engines and AI assistants.
- Technical SEO audit and remediation
- Schema.org structured data implementation
- XML sitemap and robots.txt setup
- On-page optimization guidance
- Core Web Vitals for SEO ranking
Migrating and transferring websites between hosts, servers, and local environments - with no data loss and minimal downtime.
- Host-to-host migrations with zero downtime
- HTTP to HTTPS migration
- Plugin conflict diagnosis and resolution
- White screen of death / PHP error fixes
- Database repair and recovery
Me vs. the alternatives.
An honest side-by-side - so you can make the right call for your project.
What you need
Fouad Abuhattab
Large Agency
Cheap Freelancer
Custom WordPress development
✓ Senior-level
✓ Team-based
~ Limited depth
WooCommerce & e-commerce
✓ Full custom
~ Often template
✕ Basic only
Core Web Vitals optimization
✓ Every project
~ Extra cost
✕ Rarely included
Response time
✓ Within 24 hrs
✕ 3–5 business days
~ Unpredictable
Ongoing maintenance included
✓ Optional retainer
✓ Paid retainer
✕ Usually not
Direct communication
✓ Direct line to me
✕ Account manager
~ Inconsistent
Clean, documented code
✓ Always
~ Varies by team
✕ Often poor
Transparent, fixed pricing
✓ Fixed-scope
✕ Often inflated
~ Varies
Arabic RTL & localization
✓ Core specialty
~ Specialist required
✕ Out of scope
Simple, transparent pricing.
Fixed-scope engagements - no surprises, no scope creep billing. Every project includes a written proposal before any work begins.
Per project · one-time
- Custom WordPress site (up to 8 pages)
- Responsive, mobile-first design
- Contact form setup
- Basic SEO setup (meta, schema)
- 30-day post-launch support
- WooCommerce / e-commerce
- Custom plugin development
- Automation & integrations
Per project · one-time
- Custom WordPress theme (unlimited pages)
- WooCommerce store setup
- Speed optimization (Core Web Vitals)
- Full on-page SEO optimization
- 90-day post-launch support
- One API / third-party integration
- Custom plugin development
- Multi-automation workflows
Scoped per project or retainer
- Everything in Professional
- Custom plugin & API development
- Multi-channel automation workflows
- Ongoing maintenance retainer
- Priority support (same-day response)
- Monthly performance reporting
- Quarterly strategy reviews
- Dedicated dev hours
Questions I get most.
Still have something specific? Send me a message - I respond within 24 hours.
Timeline depends on scope. A standard 8-page WordPress site takes 2–3 weeks. A full WooCommerce store with custom integrations typically runs 4–6 weeks. Every project starts with a written scope document that includes a firm timeline - you'll know the delivery date before any work begins.
Yes. Every project includes a 30-day or 90-day post-launch support window depending on tier. After that, I offer flexible maintenance retainers that cover updates, security monitoring, uptime alerts, and priority support. Most clients find a maintenance retainer costs less per month than a single emergency fix.
I start with a full Core Web Vitals audit using Lighthouse, WebPageTest, and GTmetrix to establish a baseline. Then I work through the stack systematically - server-side caching, image optimization, critical CSS, JavaScript deferring, database cleanup, and CDN configuration. I retest after each change, and the engagement doesn't close until your scores reflect the work.
Not sure which service you need?
Book a free 30-minute consultation. I'll listen, ask the right questions, and tell you exactly what would move the needle for your site.